Module 4, dives into the reverse process. We take a break from blogging books to learn how to book blogs, or repurpose your existing blog content into a book. But not just a book of blog posts—a marketable book that both existing blog readers and new readers in your target market purchase.
If you have been blogging for any length of time, you may be sitting on a gold mine. As a blogger, you have produce content regularly. And that content, which you have published on your site, could provide most of what you need to toggle together a valuable book manuscript.
A successful booked blog requires the same planning as a “normal” book or blogged book, however. You can’t just slap posts into a manuscript and publish—at least not if you want a book that will sell. The posts you previously published were not written with the intention of compiling them into a book manuscript. Therefore, they may—or may not—work well together for that purpose.
In this module you learn to craft a marketable booked blog. The process starts with the same basic steps outlined in earlier modules. First, you ideate. What is the best book you could create based upon the topic of your blog?
Then you create a business plan for your book. Using the information you compile, you hone your idea and craft a marketable book—the best possible book you could write if you began from scratch with no previously published material. At this point, you don’t even look at the content that exists on your blog.
You then learn how to locate and fit together your existing blog content into the start of a manuscript—the first draft (or part of a first draft). With a structure or outline in hand, you discover ways to search your blog for the posts that will comprise each chapter. You then plug these into your outline.
Last, you identify the content gaps left in your content plan—post you didn’t write or publish but that still need to be written to complete your manuscript. These are not written as posts but added to your manuscript.
Tips on editing your manuscript are provided as well.
Module Four Video
Module Four Audio
Click to listen or download now
Module Four Audio
Module Four Video PDF
Click to view or download now
Module Four Video PDF
Exercises
Ideate the best book you can write (not blog or book) from scratch
- Brainstorm ideas based upon your general blog content.
- Review the posts that received the most views and consider how to include these in a book.
- What book does the market demand?
- What book does the category need?
- Craft a pitch for your book idea.
Create a business plan for your booked blog.
- Review the information in Module 1.
- Put together the information necessary for your business plan.
- Hone your idea into the most marketable one possible.
- Create a structure for your book.
- Plan the content for your book.
Search for existing or previously published content.
- Look for content using tags.
- Look for content using categories.
- Do a site or Google search for content.
- Add the URL’s or blog posts titles to your content plan.
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Determine what content you need to create and create it.
- Discover gaps in your content plan.
- Fill the gaps with new content.
Resources
Blog to Book Template Kit
$18 off the How to Blog a Book Template Kit (use coupon code HTBAB at the checkout to get the discount)
Mind Maps
Booked Blog Plan (FreeMind)
Booked Blog Plan (PDF)
My Booked Blog (FreeMind)
My Booked Blog (PDF)
Short Booked Blog Content Plan (FreeMind)
Short Booked Blog Content Plan (PDF)
New Content Plan for Booked Blog (FreeMind)
New Content Plan for Booked Blog (PDF)
Bonuses
Bonus Video One:Â Where to Find Existing Posts for Your BOOKED BLOG
Bonus Video Two: How to Monetize a Blog and a Book
Why not take a look at my How to Build a Business Around your Blog Course too?
